Vapor Sponsors Poker Players

If your thoughts about casinos naturally run to the smoky and stinky kind, a new partnership might change that perception. The Vapor Corp., an electronic cigarette company, recently announced sponsorship of several poker players.

Capitalizing on the current popularity of the World Series of Poker, Vapor announced the sponsorship of six players, a sponsorship that will result in each player wearing Vapor’s Fifty-One or Krave logos when competing.

“This is Vapor Corp.’s first foray into sponsorships,” said Kevin Frija, the company’s president and CEO. Frija said one of the company founders was a WSOP bracelet holder, who became aware of electronic cigarettes at a poker tournament.

“We have come full circle and believe that our products are a natural fit for poker players and casinos everywhere,” Frija said.

The poker players who will soon sport Vapor logos include Michael Mizrachi, Robert Mizrachi, David Rheem, Isaac Galazan, Paul Wolfe and Noah Boeken.

The fact that the sponsorship deal was announced right before the WSOP’s Main Event began is not lost on the company. In celebration of the tournament and the new partnership with poker players, the company is offering a special deal to the first 100,000 customers who sign up. This is definitely showing  how popular poker is outside of the usual Las Vegas casinos and online poker sites where most pros have sponsorship deals with.